Privacy Policy

Privacy Policy — You Fish Scotland

(Last updated: 24^th November 2025

1. Introduction

You Fish Scotland (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website youfishscotland.com, make a booking, purchase a voucher, or contact us.

By using our website, you agree to the practices described in this policy.

2. Who We Are

You Fish Scotland
Inverness, Scotland, United Kingdom
Email: info@youfishscotland.com
Website: www.youfishscotland.com
We are the Data Controller for the personal information we process.

3. What Information We Collect

We may collect the following types of information:

3.1 Personal Information

• Name

• Phone number

• Email address

• Postal address

• Age (if necessary for child protection)

• Emergency contact details

• Medical information relevant to safety (optional and only with your consent)

3.2 Booking & Payment Information

• Booking history

• Payment details (processed securely via third-party providers such as Stripe or PayPal — we do not store card details)

• Voucher purchases

• Transaction records

3.3 Technical Information

Automatically collected through cookies, analytics, and server logs:

• IP address

• Browser type and version

• Device information

• Time zone

• Pages visited

• Session duration

• Referring websites

3.4 Communications

If you contact us via email, contact form, WhatsApp, social media, or phone, we may retain the message for reference.

4. How We Use Your Information

We only use your information for legitimate purposes, including:

• Processing bookings and managing your fishing experience

• Providing customer support

• Sending booking confirmations and essential updates

• Handling payments and invoicing

• Ensuring safety during trips

• Internal record keeping

• Marketing (only with your consent)

• Improving website performance and user experience

• Complying with legal obligations (tax, insurance, health & safety)

We do not sell or rent your personal data to anyone.

5. Legal Basis for Processing (UK/EU GDPR)

We process your information under the following legal bases:

• Contract — to provide the service you book

• Consent — newsletter sign-ups, marketing emails, cookies

• Legitimate interests — improving our website and services

• Legal obligation — accounting, insurance, safety compliance

• Vital interests — safety-related medical information in emergencies

6. How We Store & Protect Your Data

• Data is stored securely using encrypted systems.

• Access is restricted to authorised staff only.

• Payment details are handled securely by compliant third-party providers.

• We do not keep personal information longer than necessary.

• Website traffic is encrypted using SSL (https).

7. Sharing Your Information

We may share your data with trusted third parties when necessary:

• Payment processors (Stripe, PayPal)

• Email marketing platforms (e.g., MailChimp/MailerLite) — only if you opt in

• Booking and scheduling tools

• Insurance or emergency services (only if needed for safety)

• Legal authorities if required by law

We never sell personal data to advertisers or external marketers.

8. Cookies & Tracking Technology

We use cookies to:

• Improve website functionality

• Ensure secure login and booking processes

• Track website analytics (e.g., Google Analytics)

• Measure marketing performance (e.g., Facebook Pixel)

You can manage or disable cookies at any time through your browser settings or our cookie pop-up banner.

See our full Cookie Policy (I can write this next).

9. Your Rights (UK GDPR & EU GDPR)

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion (“right to be forgotten”)

• Restrict processing

• Object to processing

• Withdraw consent for marketing

• Receive a copy of your data (“data portability”)

• Complain to the ICO (UK regulator) if you believe your rights are violated

To exercise any of these rights, contact: info@youfishscotland.com

10. Retention Periods

We keep data only as long as necessary:

• Booking records: 7 years (legal obligation)

• Medical/safety notes: Deleted after each trip unless legally required

• Marketing emails: Until you unsubscribe

• Website analytics: Typically 14–26 months (Google default settings)

11. Children’s Privacy

We do not knowingly collect data from children under 16 without parental consent.
Child participants on guided trips must be supervised by an adult.

12. Links to External Websites

Our site may contain links to third-party websites (e.g., fisheries, tourism partners, social media).
We are not responsible for their privacy practices — please review their policies separately.

13. Changes to This Privacy Policy

We may update this policy occasionally.
The latest version will always appear on this page, with the updated date at the top.

14. Contact Us

For all privacy-related enquiries, including GDPR rights requests, contact:

📧 info@youfishscotland.com

Cookies

WHO WE ARE

Our website address is: https://www.youfishscotland.co.com.

WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT

COMMENTS

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

MEDIA

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

CONTACT FORMS

COOKIES

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

EMBEDDED CONTENT FROM OTHER WEBSITES

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

ANALYTICS

WHO WE SHARE YOUR DATA WITH

If you request a password reset, your IP address will be included in the reset email.

HOW LONG WE RETAIN YOUR DATA

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

WHAT RIGHTS YOU HAVE OVER YOUR DATA

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

WHERE WE SEND YOUR DATA

Visitor comments may be checked through an automated spam detection service.

YOUR CONTACT INFORMATION

ADDITIONAL INFORMATION

HOW WE PROTECT YOUR DATA

WHAT DATA BREACH PROCEDURES WE HAVE IN PLACE

WHAT THIRD PARTIES WE RECEIVE DATA FROM

WHAT AUTOMATED DECISION MAKING AND/OR PROFILING WE DO WITH USER DATA

INDUSTRY REGULATORY DISCLOSURE REQUIREMENTS